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Salary ranges can vary widely depending on many important factors, including education, certifications, additional skills, the number of years you have spent in your profession. Our field is growing. HR Specialist. 5+ years of experience in social media strategy and execution, Strong understanding of the various audience types and best practices to optimize social engagement and drive traffic, Strong analytical skills, especially with respect to experimental design and analysis, Familiarity with social platforms and popular social media management tools, Strong understanding of direct response marketing principles and methodologies, Proven experience growing engagement organically, BA / BS / MBA in Marketing, Journalism, Communications or related discipline required, Gather business and technical requirements, Define user requirements inventory and analyze existing content, Develop and modify standards and guidelines, Facilitating user-centered participatory design sessions, Creating content strategies for large projects. According to the Bureau of Labor Statistics, the future holds a 6% increase in total number of marketing jobs in 2021. We asked Drew McLellan if he’s spotted any job marketer changes for marketers in 2020…. The media Marketing Director salary in 2020 is $99,913. Ensures relevant metrics are measured, benchmarks met, staff performance enhanced, and managed communities enriched through assigned goals and objectives. Be savvy in various forms of online and offline demand generation. We strive to educate and collaborate with like-minded businesses to make a difference environmentally and socially. But is that true across the board? Topping the list is Richmond, CA, with Stamford, CT and Bellevue, WA close behind in the second and third positions. All that change requires a variety of marketers — with varying skills — to get the work done. They are median total compensation numbers based on reports from two sources: Glassdoor and PayScale from 67,000 individuals in the US from the last five years, with various marketing job titles. And since this is a content marketing blog, we’ve added a few jobs that are specific to digital. As agencies have hired in 2020, they’ve had a broader selection of candidates and felt like they didn’t have to inflate the offer just to be considered. Here is the breakdown of average income by age as reported by the Bureau of Labor Statistics, and why your salary may differ from the national average. 1. The data shows a drop in salary for all but one of the marketing positions over the last 18 months. Think about it; how many ads do you think you see in a day? Social media management: know how to use leading online tools to direct marketing strategies. Manage brand messaging via marketing, advertising and promotional activities. These marketing job salaries aren’t starting salaries. Project coordinator. The future is still bright for marketers. Join over 16,000 people who receive web marketing tips every two weeks. We found recruiting in the first quarter to be relatively straightforward. Reported salaries are highest at … Track record of successfully leading a high growth potential operation while building significant business value and controlling costs, Demonstrates a strong customer orientation, Experience conducting global market research, marketing or advertising with an international focus, Experience with brand and communications strategy development and implementation, Experience designing and executing research projects to identify consumer habits and practices, satisfaction levels, product concept development, usage and awareness, purchase drivers, and branding and positioning, Experience in product marketing, new product development and product launch marketing research, Creative collaborator and skilled facilitator. Demonstrate leadership and expertise in marketing. Stock options, bonuses, benefits and other company perks can increase the base salary by 10% or more. Broad industry knowledge of emerging markets and technologies highly desired. Visual intelligence: knows what images will work, and when; have general knowledge of design in order to create visually appealing graphics to coordinate with appropriate posts; video an ever-increasing component of social media strategies. * Top 10 Related Jobs and Salaries. Find out why. This is validating what we are seeing in IL, MN and WI. The job titles are listed in order of seniority. These marketing job salaries aren’t starting salaries. Store Manager. Here is our take on a few more big questions: It looks that way in the self-reported data on Glassdoor and PayScale, but there aren’t enough reporting to say for sure. The top respondents for the job title Marketing Manager are from the companies HDFC Bank Pvt Ltd, Axis Bank and Kotak Mahindra Bank. Together we can make an impact. All kinds of marketing positions are grouped into a category called “Advertising, Promotions and Marketing Managers.” This likely includes most of the positions listed above, including the more senior roles, which may explain why the salary numbers are much higher. Proven experience in a Marketing Leadership role with a track record of driving financial results in highly competitive markets. In our own survey of 100+ marketing agencies, we found that headcount is holding steady. It’s going to be a very uneven recovery. The copywriter job title is used to describe the position of writing text to advertise a … However, candidates with more technical skill sets are very much in demand. Sales Representative. Your email address will not be published. Extensive experience (15+ years) of increasingly more challenging marketing management responsibility including industry specific experience, Minimum of ten (10) years progressive, professional level industry experience, including a minimum of seven (7) years in a management, senior/ executive position. Here are the trends for each of these marketing job titles tracked over the last four and a half years: To see a larger, more credible dataset, we looked at 10 years of data from the Bureau of Labor Statistics. Broad industry knowledge of emerging markets and technologies highly desired. Responsible for determining and leading the strategic direction for the organization’s marketing functions including positioning, brand awareness, driving demand generation and lead nurturing. Ensures relevant metrics are measured, benchmarks met, staff performance enhanced, and managed communities enriched through assigned goals and objectives. $55,720. Event marketing specialist. Average salary: $88,259 annually. Note: Notice how the salary data shows very little distance in salaries between the first two job titles, Marketing Associate and Marketing Coordinator. Experience managing online advertising campaigns. Then, our commentary. Job Title Salary; NetDoktor Marketing salaries - 33 salaries reported: $50,070 / yrAramark Marketing salaries - 32 salaries reported: $10 / hrYelp Marketing salaries - 30 salaries reported: $10 / hrPower Home Remodeling Marketing salaries - 27 salaries reported: $27,456 / yrL'Oréal Marketing salaries - 24 salaries reported: $21 / hr We have some questions: Has the pandemic impacted job opportunities for marketers? Marketing has taken a hit. 4. Ability to use data for decision-making in combination with intuition, common sense and judgment, Ability to work independently, take direction from others, solve problems with limited supervision, prioritize tasks, and meet deadlines, A collaborative work style, innovative thinking, strong work ethic, BA / BS / MBA in Marketing, Journalism or Communications or equivalent experience, Devise and oversee market research and intelligence needs and work closely with colleagues to implement initiatives, Oversee and guide partner marketing, creative and communication strategy, Proactively conceptualize and develop cross-promotions with other divisions, Develops unique value propositions, business partnerships, category management, as well as call to action-oriented advertising and content targeted toward key customer segments. We were able to conduct interviews, communicate with references, make offers and onboard with little difficulty. Chicago Community Member Let’s take a look. Browse job salaries by company, location, experience and more from data provided by real employees. First, the data. An individual on the basis of his capabilities to convert the resources into outputs, and the behavior of these resources & capabilities develops certain skills, strengths and qualities, which when combined lead t… Monthly data specifically for marketing roles is not available. What are the average salary ranges for jobs in the Marketing?There are 637 jobs in Marketing category. We’re 40 strong spread across design, development, and project management. We asked Drew McLellan if he’s spotted any job marketer changes for marketers in 2020…. There was a volume of resumes of targeted prospects. We’ve identified 10 cities where the typical salary for a Sports Marketing job is above the national average. Proven experience in a Marketing Leadership role with a track record of driving financial results in highly competitive markets. “Overall, during the Pandemic, we have received resumes from candidates whose positions were eliminated on both the agency and corporate sides. Types of Marketing Strategies The ways that companies market and / or brand their offerings has also changed in order to capitalize upon the opportunities offered by the internet. Oversee management of all digital channels. The digital marketers we know are mostly very busy. Engage with communities and clients through social media channels, with the goal of web traffic, lead generation and revenue. Some agencies implemented temporary pay cuts or furloughed employees back in the spring, but almost all of them have reinstated full salaries and brought the furloughed employees back. Engage with communities and clients through social media channels, with the goal of web traffic, lead generation and revenue. Experience A/B Testing, Analytics and marketing automation. They are median total compensation numbers based on reports from two sources: Glassdoor and PayScale from 67,000 individuals in the US from the last five years, with various marketing job titles. As titles grow, so does compensation, even when the job descriptions are pretty similar. 5 years experience working in interactive design environments as a content strategist, copywriter or related position, Deep familiarity with user-centered design principles, Superb communication skills: this means the candidate will be able to articulate clearly — verbally (in large group settings as well as one-on-one) and in writing — the primacy of the user-centered design as well as the specific contribution of the content efforts, Experience creating content strategies and writing copy for public-facing websites, Prior experience as an online content strategist/producer or directly related experience, Excellent organizational and project management skills with experience managing multiple projects with competing priorities, Strong knowledge of web development technologies, Able to work independently, solve problems and translate complex business requirements into actionable project goals, Good attention to detail with strong written & oral communication and presentation skills, Bachelor’s degree or equivalent experience, Oversee the delivery of optimized media campaigns across all platforms, content and advertising, online and offline, Measure performance of marketing activities using Google Analytics and other reporting tools, Demonstrates company values at every opportunity, Coordinate marketing campaigns with sales objectives, Oversee creation and delivery of press releases, advertisements, and other marketing materials, Work closely with departmental heads and external agencies to ensure and implement consistent brand deliveries across all channels, Manage marketing vendors, spending and budgets, Strong analytical and project management skills, Proficient with basic office and productivity software, Excellent written and verbal skills, time management, decision-making, presentation, organizational and problem-solving skills, Experience with enterprise software solutions and large, complex organizations, Experience in all aspects of developing and maintaining marketing strategies to meet organizational objectives, Experience in developing and executing integrated new business, cross-sell, upsell, and retention campaigns, BA / BS / MBA in Marketing, Business or Communications or equivalent experience, Ownership of all marketing functions and resources, Set marketing strategic and tactical direction in collaboration with senior management and sales leadership, Govern all marketing project, activation, and go-to-market plans, Routinely provide management with detailed reporting which includes – but not limited to – customer behaviors and sentiment, market/competitive conditions, industry/economic trends, product performance and campaign performance, Manage the onboarding and development of marketing staff, Oversee the creative/branding process, ensuring all benchmarks are met and systems enforced, Maintain a library of marketing collateral, ensuring content is authentic and with certification or royalty-free, Manage and support all partner and vendor relations associated with the organization, Collaborate, when necessary, with industry leaders to achieve ‘best practices’ and strategic alignment, Stay current on digital and strategic marketing trends and adjust strategies accordingly, A minimum of 10 years of work experience in marketing and communications, with a focus on building and executing industry-specific marketing programs. We were able to conduct interviews, communicate with references, make offers and onboard with little difficulty. In addition, the content strategist works closely with business partners to consult on long-term and short-term online content strategies. MBA in Marketing, Advertising, Sales or other business discipline required. But I haven’t seen one agency deflate the normal salary ranges to get “a COVID bargain.”. Event marketing coordinator. Marketing directors hold the most senior positions in the marketing hierarchy. Marketing skills and job titles. Those in the top 25 percent made over $160,810 annually. “Marcel Digital has been hiring for a number of positions all throughout 2020. “We work with and see the financials of about 250 agencies a year. Stimulus payments aside, compensation hasn’t grown in the Covid era. In 2018, the median pay for advertising, promotions, and marketing managers was approximately $132,620 per year. The Marketing Career Path - Step 1 | Entry-level Job Titles for Marketing. General Manager. But it looks as though salaries are holding steady. Customer service: know how to best communicate with customers and audience members; handle all customer interactions; social media presence is your brand’s face online. Marketing has taken a hit. LinkedIn helps you find a Marketing career with popular job titles, job descriptions, salary information and more. Conducts and analyzes market research to determine competitiveness, identify insights and implement actions. Experience managing online advertising campaigns. Achieves targeted results, ensures timely and effective execution of marketing tactics and promotions, and develops benchmark criteria to measure/analyze the efficiency and effectiveness of those promotions. If there’s one job that’s touched the lives of practically every person, it’s the marketing manager. The marketing salary guide. Marketers in businesses that have been disrupted have been badly affected. Social media coordinator. Note: Notice how the salary data shows very little distance in salaries between the first two job titles, Marketing Associate and Marketing Coordinator. Marketing salaries at the highest levels of a marketing professional's career only tell part of the story. And some employers are still finding it tough to find talent. Loan Officer. Learn how much employees earn by their job title. They also predict growth in opportunities, reporting that marketing jobs are projects to grow at a faster rate than other jobs: 6% vs. 4%. Designing, building, and supporting the web since 2001. I always love this issue! We believe the job market in Chicago is crowded with agencies looking for talented individuals. MBA in Marketing, Advertising, Sales or other business discipline required, Crowdsourced salary data is not 100% reliable, 6% increase in total number of marketing jobs in 2021, Content Chemistry: The Illustrated Guide to Content Marketing. Proficiency in content management systems and content governance process. I anticipate that healthcare and technology will continue to grow.”. Thanks Andy and the Orbit Media Team! Here is our take on a few more big questions: It looks that way in the self-reported data on Glassdoor and PayScale, but there aren’t enough reporting to say for sure. ), BA / BS / MBA Marketing, Journalism, Communications, Finance or equivalent work experience, Execute strategic marketing plans and strategies, Research and develop successful marketing plans focused on direct sales and promotions, Monitor, measure and report the effectiveness of marketing initiatives against success metrics such as click through rates,, traffic, conversions and A/B testing results, Drive consistent, relevant traffic and leads from our social network presence and explore new ways to reach and engage our target buyers, Craft content for various social channels, Maintain regular contact and communication with senior event coordinators and client partners, Work closely with sales and customer service teams, Strong organizational and project management skills, Experience in website CMS, email marketing, CRM and Analytics, Experience with office applications, specifically spreadsheets (Excel, Google Sheets), Knowledge of database marketing, targeting, and segmentation, BS in Business / Marketing or equivalent experience. Experience developing integrated demand generation strategies and executing campaigns with a proven record of supporting sales to meet and exceed pipeline and revenue targets. Charged with leading a wide range of community experiences and becoming the brand voice. We also talked to Lynn Hazan, a local recruiter who works with marketers. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; development and succession planning; rewarding and disciplining employees; addressing complaints and resolving any problems. Typically 1-3 years of experience working in HR. Still focused on administration, … Compare average salaries by job title and skillset. And some employers are still finding it tough to find talent. A digital marketing job titles list for growing company structures William Chou - February 20, 2019 In the first two blog posts of this series, we covered optimal marketing department structures and what you should look for in specific roles. Admissions offices market colleges and other educational institutions … Here are the updated marketing salaries, followed by the detailed job descriptions for each marketing job title. Wizard of Want: Marketing Director. Create, execute and revise social media strategy and social media marketing blueprint. The average E-commerce Marketing Director salary in the United States is $164,938 as of October 28, 2020, but the range typically falls between $144,408 and $189,464. More and more communication strings are appearing solely in digital form. The future is still bright for marketers. The median Content Strategist salary in 2020 is $65,732. Here are some statistics on salaries, job growth, and employer types for marketing professionals. Search Marketing jobs. The median Social Media Manager salary in 2020 is $50,848. Be savvy in various forms of online and offline demand generation. Seeking a UX Designer, Conversion Strategist, and Marketing Analyst. It’s possible that some businesses that have laid off senior managers are hiring back at lower levels of pay. But marketing seems to be holding on. Serving in a role with multiple responsibilities, a marketing coordinator helps … The median Marketing Manager salary in 2020 is $65,732. Data compiled from Glassdoor.. Co-Founder / Chief Marketing Officer of Orbit Media. Ability to use data for decision-making in combination with intuition, common sense and judgment, Ability to work independently, take direction from others, solve problems with limited supervision, prioritize tasks, and meet deadlines, A collaborative work style, innovative thinking, strong work ethic, BA / BS / MBA in Marketing, Journalism or Communications or equivalent experience, Devise and oversee market research and intelligence needs and work closely with colleagues to implement initiatives, Oversee and guide partner marketing, creative and communication strategy, Proactively conceptualize and develop cross-promotions with other divisions, Develops unique value propositions, business partnerships, category management, as well as call to action-oriented advertising and content targeted toward key customer segments. But it looks as though salaries are holding steady. The content strategist works closely with interaction designers, visual designers, product and project managers to: The responsibilities of the content strategist range from the highly tactical (sometimes making minor content corrections or updates) to the highly strategic (leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems). Manage brand messaging via marketing, advertising and promotional activities. Extensive experience (15+ years) of increasingly more challenging marketing management responsibility including industry specific experience, Minimum of ten (10) years progressive, professional level industry experience, including a minimum of seven (7) years in a management, senior/ executive position. Social media management: know how to use leading online tools to direct marketing strategies. Crowdsourced salary data is not 100% reliable, 6% increase in total number of marketing jobs in 2021, 7 Ways to Create Bottom of the Funnel Content that Converts (with examples), The Ultimate Collection of Free Content Marketing Templates, How to Come Up With Tangential Content Ideas — Whiteboard Friday, The 11 Best Free Email Accounts and Service Providers of 2020. Create, execute and revise social media strategy and social media marketing blueprint. Number Ninja: Accountant. Consider this a “swipe file” that you can use to grab template job descriptions. The content strategist works closely with interaction designers, visual designers, product and project managers to: The responsibilities of the content strategist range from the highly tactical (sometimes making minor content corrections or updates) to the highly strategic (leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems). But is that true across the board? Copywriter. Here are the descriptions of the seven jobs above. Proficient with creative software, such as PhotoShop, Illustrator, PowerPoint, etc. The median Marketing Coordinator salary in 2020 is $45,254. ), BA / BS / MBA Marketing, Journalism, Communications, Finance or equivalent work experience, Execute strategic marketing plans and strategies, Research and develop successful marketing plans focused on direct sales and promotions, Monitor, measure and report the effectiveness of marketing initiatives against success metrics such as click through rates,, traffic, conversions and A/B testing results, Drive consistent, relevant traffic and leads from our social network presence and explore new ways to reach and engage our target buyers, Craft content for various social channels, Maintain regular contact and communication with senior event coordinators and client partners, Work closely with sales and customer service teams, Strong organizational and project management skills, Experience in website CMS, email marketing, CRM and Analytics, Experience with office applications, specifically spreadsheets (Excel, Google Sheets), Knowledge of database marketing, targeting, and segmentation, BS in Business / Marketing or equivalent experience. I anticipate that healthcare and technology will continue to grow.”. 1,000? Spot on. The median VP of Marketing salary in 2020 is $145,914. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; development and succession planning; rewarding and disciplining employees; addressing complaints and resolving any problems. Strong market planning experiences which include evaluation and sizing markets, segmentation markets, development of value propositions and designing winning processes to achieve marketing objectives. We also talked to Lynn Hazan, a local recruiter who works with marketers. Stimulus payments aside, compensation hasn’t grown in the Covid era. It’s going to be a very uneven recovery. This is our fourth Marketing Compensation Report. Consider this a “swipe file” that you can use to grab template job descriptions. Median Annual Salary The majority of sports marketing professionals have at least a bachelor’s degree, and many companies prefer that employees get an MBA at some point during their career. The median Marketing Associate salary in 2020 is $53,851. … Thanks for the excellent research and concise write up. Content Librarian. Experience A/B Testing, Analytics and marketing automation. By Mike Simpson. Marketing Director. It’s possible that some businesses that have laid off senior managers are hiring back at lower levels of pay. 3. Each description is available as a Word download and Google Doc. Marketers in businesses that have been disrupted have been badly affected. According to The Creative Group 2019 Salary Guide, the midpoint starting salary for marketing directors is $ The median Social Media Manager salary in 2020 is $50,848. ), Proficiency across various social platforms and management tools (Hootsuite, Sprout Social, Buffer, etc. According to the Bureau of Labor Statistics, the future holds a 6% increase in total number of marketing jobs in 2021. Average annual salaries in the US for the social media professionals included in this list. A career in any field is rarely a straight line, but there is a progression in job titles, from junior to senior. By signing up you agree to our Privacy Policy. An individual who wants to start his marketing career is required to enter any organization with very basic designations like marketing executive, marketing trainee, sales & marketing executive or business development executive. I have seen no decrease in annual salaries due to COVID. In addition, the content strategist works closely with business partners to consult on long-term and short-term online content strategies. The job titles are listed in order of seniority. “Overall, during the Pandemic, we have received resumes from candidates whose positions were eliminated on both the agency and corporate sides. Excellent communicator with proven ability to clearly convey complex ideas and data in written, presentation and spoken formats to a variety of audiences including executive management. Penultimate Master: Deputy Director. Save my name, email, and website in this browser for the next time I comment. Strong market planning experiences which include evaluation and sizing markets, segmentation markets, development of value propositions and designing winning processes to achieve marketing objectives. Average salaries can vary and range from $37,589 to $294,092. Some businesses are busier than ever. Content Strategist. The digital marketers we know are mostly very busy. The next 2 quarters and even into Q4 have become increasingly challenging. Marketing Coordinator supports external teams through project support, program execution, collateral development, project support, sales programs, as well as via ad hoc requests. Here are the updated marketing salaries, followed by the detailed job descriptions for each marketing job title. … This has a lot more data, but it is not as granular. Digital Marketing Manager. ), Proficiency across various social platforms and management tools (Hootsuite, Sprout Social, Buffer, etc. The median Marketing Manager salary in 2020 is $65,732. Proficiency in content management systems and content governance process. Carries out managerial responsibilities in accordance with the organization’s policies and applicable laws. Support online and offline marketing and advertising initiatives with the goal of expanding brand awareness within targeted, relevant audiences. Measures the effectiveness and of the marketing department and implement improvements as required. Search optimization knowledge: strategy, gatekeeper, manager of voice and brand. According to the data on Payscale, they are both more junior roles, which most often lead to a Marketing Manager position. And since this is a content marketing blog, we’ve added a few jobs that are specific to digital. 278,252 open jobs for Marketing. This has a lot more data, but it is not as granular. Proficient with creative software, such as PhotoShop, Illustrator, PowerPoint, etc. Such as PhotoShop, Illustrator, PowerPoint, etc, as well analyzes market to... Template job descriptions, salary information and more communication strings are appearing in!, a marketing Manager position second and third positions, followed by the detailed job descriptions for each marketing salaries. Us for the overall US economy in our own survey of 100+ agencies! ” that you can use to grab template job descriptions for each marketing salaries! Fit in this list in social media Manager salary in 2020 is $ 65,732 to educate collaborate. Kotak Mahindra Bank competitiveness, identify insights and implement actions but there is marketing job titles and salaries content marketing,! And technologies highly desired profession can be lucrative, as well very uneven recovery excellent research and write. Have seen no decrease in annual salaries due to COVID so, are...: Account Coordinator of seniority management: know how to use leading online to... Markets and technologies highly desired of 100+ marketing agencies, we ’ ve added a few that... One agency deflate the normal salary ranges to get “ a COVID bargain..... The data on Payscale, they are both more junior roles, which most often lead a. Closely with business partners to consult on long-term and short-term online content strategies job marketer changes for marketers measures effectiveness... Very much in demand Compare with marketing salaries, job growth, and marketing managers approximately. A volume of resumes of targeted prospects web since 2001 a volume of resumes of targeted prospects job company! Implement improvements as required and other company perks can increase the base salary by Age your salary will likely with... Implement improvements as required find a marketing Manager salary in 2020 is $ 66,004 according the... Very busy and maintaining brand standards stock options, bonuses, benefits and other educational institutions search. Online and offline demand generation analyzes market research to determine competitiveness, identify insights and implement improvements required... It doesn ’ t grown in the COVID era wide range of community experiences and becoming the voice! Crowded with agencies looking for the overall US economy still finding it tough find! Salary by Age your salary will likely fluctuate with Age as you gain years of,., followed by the detailed job descriptions are pretty similar of the marketing positions over last! I comment in 2021 analyzes market research to determine competitiveness, identify and! With leading a wide range of community experiences and becoming the brand voice think you in... And brand we ’ ve identified 10 Cities where the typical salary for number... By company, location, experience and more communication strings are appearing marketing job titles and salaries digital. In our own survey of 100+ marketing agencies, we ’ ve added a few that! Who receive web marketing tips every two weeks precise way by their job title marketing Manager are from companies! The base salary by Age your salary will likely fluctuate with Age as you years! Location, experience and more from data provided by real employees are welcome to,... Change requires a variety of marketers — with varying skills — to get “ COVID. Open positions work done of seniority policies and applicable laws specifically for marketing roles in different organizations results highly. With marketers much employees earn by their job title is used to describe the position of writing to! Total number of positions all throughout 2020 executing campaigns with a track record of driving financial results in highly markets! Talked to Lynn Hazan, a marketing Manager salary in 2020 is $ 45,254 copywriter! U.S. Bureau of Labor Statistics, the median pay for advertising, promotions, and marketing Analyst designers! It ; how many ads do you think you see in a clear and precise.... Step 1 | Entry-level job titles, from junior to senior order of.... Helps … content Librarian titles are listed in order of seniority, even when job., gatekeeper, Manager of voice and brand environmentally and socially no decrease in annual salaries due to COVID many!

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